To promote and enable accessible education and recreation in the outdoor environment. 

NOI In Alberta


One strategy that will help us achieve the goals of the National Outdoor Initiative will be to pursue local initiatives.  Since the current Alberta Government is reviewing many policies and is actively seeking input from interested stakeholders this is an opportune time to present that case for outdoor education and activity. One critically important piece of research that is missing is the social and economic case for outdoor activity. Without this research it is challenging to make the case for policy change that supports outdoor activity.

Research Project: Economic and Social Impact of Non-Motorized Outdoor Activity in Public Spaces in Alberta


Research Partners:

Dr, Irene Herremans, Sameer Moghe: University of Calgary, Haskayne School of Business


Timelines for the Project:

Jan 10th, 2016: Research team engaged. Review of existing literature begins

Feb 15th, 2016: Research Proposal finalized.

July 15, 2016: Final report published.


Budget and Source of funds:

The project will cost $25,000 in cash and in-kind resources. Of this we believe we have sourced $17,250. In this regard, MEC has generously provided $5,000 and other supporters will be announced as they commit. We are expecting to fund the remaining $7,750 through the contributions of the Alberta NOI community.


NOI (Alberta) Project Supporters:

The following organizations have contributed at least $500 to the research project.
Mountain Equipment Coop
Ortovox Canada
Alberta Equestrian Federation


NOI (Alberta) Members:

The following organizations are supporting the project through their membership fees:
Association of Canadian Mountain Guides
Calgary Academy
Company of Adventurers
Outdoor Centre (UofC)
Mount Royal University
Norseman Outdoor Specialist
Paddle Alberta
Prospect Human Services
Strathcona High School
YMCA Camp Chief Hector




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